Best-in-class drugs
A best-in-class drug is a medicine that, within an established therapeutic class and mechanism of action, is considered to offer the most favourable profile in terms of efficacy, safety, dosing convenience or tolerability. It is by definition a follow-on product: the mechanism was validated by a first-in-class drug, and the best-in-class candidate improves on it.
Achieving best-in-class status usually requires head-to-head or indirect comparative evidence generated through randomised clinical trials, real-world evidence and health-technology assessments. Commercial success depends on differentiation rather than novelty, so the development strategy focuses on comparator selection, patient-reported outcomes and post-authorisation studies.
From a data-governance perspective, best-in-class programmes rely heavily on secondary use of existing data: registries, electronic health records, claims data and pooled trial data. Each of these sources has its own legal basis, contractual and transfer requirements under the GDPR, and in the EU will increasingly be accessed through the European Health Data Space secondary-use framework.
A best-in-class claim needs a clearly defined comparison: which medicines, which patient population and which benefit or risk measure? Comparative evidence should support the actual claim, rather than extrapolating a favourable result to every outcome. For development teams, specify the comparator and endpoint before treating the label as a demonstrated clinical advantage.
